GOOGLE PAY PER CLICK
Our expert PPC team will boost your leads, increase your revenue, and help your business get traffic fast.
GET IN FRONT OF YOUR CUSTOMERS NOW
Our PPC services are some of the most effective ways to get noticed immediately.
This is especially true when you’re targeting some extremely competitive keywords and other SEM services just aren’t working fast enough. You can use Google Ads and other paid advertising strategies to position yourself above the competition and get noticed.
WHAT IS PAY-PER-CLICK ADVERTISING?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
There are different types of PPC ads, but one of the most common types is the paid search ad. These ads appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they’re looking for something to buy. This could be anything from a mobile search (someone looking for “pizza near me” on their phone) to a local service search (someone looking for a dentist or a plumber in their area) to someone shopping for a gift (“Mother’s Day flowers”) or a high-end item like enterprise software. All of these searches trigger pay-per-click ads.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Other forms of PPC advertising include display advertising (typically, serving banner ads) and remarketing.
HOW DOES PAY-PER-CLICK ADVERTISING WORK?
In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
How Keywords Work in Pay-Per-Click Advertising
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords.
Say, for example, that your business specializes in camping equipment. A user wanting to purchase a new tent, sleeping bag, or portable stove might enter the keyword “camping equipment” into a search engine to find retailers offering these items.
Here’s What You Get with CLOUD11ONLINE’s Professional Services
Attract more customers by appearing at the top of the search engine results and using effective ad copy.
We can streamline your current campaign to help lower the cost-per-click while increasing click-throughs.
The increase in targeted leads makes it easier to turn those leads into paying customers.
More Qualified Leads
You can specify who receives your ads based on everything from demographics to the time of day.
You can set when, where, and how much you want your ad shown along with how much to spend on each ad.
More Mobile Customers
When you reach the top of the search results, your customers will see you as the industry authority.